Coca-Cola Arctic Home White Cans: Good Move?

Recent­ly, Coca-Cola has received some back­lash from the release of the Arc­tic Home white cans. It is the first time in the company’s 125-year his­to­ry that the cans are not most­ly red. So, was the deci­sion to pro­duce these lim­it­ed-edi­­tion white cans a good one or was it a poor strat­e­gy to raise aware­ness?

Coca-Cola Packaging

16 oz PET 4 pk Car­ri­er I was asked to design graph­ics for a new 16oz 4pk car­ri­er for the four core Coca-Cola brands. After receiv­ing the die guide, I cut, fold­ed and glued to cre­ate a full-size pro­to­type that I could fit over four 16oz bot­tles. This allowed me to see exact­ly how the […]

Brochures & Manuals

Coca-Cola Alu­minum Bot­tle Brochure 39th Cre­ativ­i­ty Annu­al Awards (2009) – Gold Award Win­ner This brochure was cre­at­ed to high­light the beau­ty and inno­va­tion of the new Coca-Cola Alu­minum bot­tle design. Specif­i­cal­ly, the brochure was aimed at tar­get­ing bar own­ers by empha­siz­ing the unique, mod­ern look and expe­ri­ence the bot­tles would cre­ate in the club scene. […]