Gretchen Chern | Design Research & Strategy

Ethnographic Study of Art Supply Buying Habits

Overview The pur­pose of this study was to exam­ine the habits of dorm-dwelling stu­dents in search of art/design sup­plies in order to under­stand how impor­tant loca­tion is in rela­tion to price and oth­er con­trib­u­tors to the idea of val­ue. We explored oppor­tu­ni­ties that one store in Savan­nah may have in over­com­ing the dis­ad­van­tage of prox­im­i­ty […]

Recycling in Savannah

How to Moti­vate Peo­ple to Cre­ate Bet­ter Recy­cling Habits through Aware­ness, Edu­ca­tion and Con­ve­nience Overview For my final project in the Design Man­age­ment pro­gram at SCAD, I want­ed to take a clos­er look at recy­cling in Savan­nah, GA. The pur­pose of my study was to reveal a bet­ter way to encour­age and enable recy­cling for […]