Coca-Cola Arctic Home White Cans: Good Move?

Recent­ly, Coca-Cola has received some back­lash from the release of the Arc­tic Home white cans. It is the first time in the company’s 125-year his­to­ry that the cans are not most­ly red. So, was the deci­sion to pro­duce these lim­it­ed-edi­­tion white cans a good one or was it a poor strat­e­gy to raise aware­ness?

We Need a Mind Shift

In this video, Lewis Pugh dis­cuss­es his jour­ney to com­plete a swim in a melt­wa­ter lake on the slopes of Mount Ever­est. This jour­ney taught him a rad­i­cal new way to approach swim­ming as well as a new way to think about glob­al cli­mate change.Pugh learned two impor­tant lessons on Mt. Ever­est: Just because some­thing […]