Gretchen Chern | Design Research & Strategy

Knowledge Sharing Network

Cur­rent­ly, Design Man­age­ment is rep­re­sent­ed so incon­sis­tent­ly that there is both an oppor­tu­ni­ty and a need for Design Man­agers to define our field and chart a course for the pro­fes­sion. The devel­op­ment of a cen­tral net­work enti­ty is the per­fect way to allow Design Man­agers to share their knowl­edge, projects and expe­ri­ences. This forum of […]

V720 Midterm Update

V720 Midterm Update from Sarah Tolz­mann on Vimeo. A few weeks ago, I wrote a post titled How Do We Cre­ate Val­ue for the Design Com­mu­ni­ty? This was a ques­tion I was explor­ing at the start of this project in our Design Inno­va­tion Devel­op­ment and Mar­ket­ing Strate­gies class (aka V720). Our class also looked at […]

Design Management Definitions

Why is it impor­tant for us to define what we do? “For stu­dents, the chang­ing roles and chal­lenges of design mean there are new demands made on those want­i­ng to build careers in design and the cre­ative indus­tries. Design is inex­tri­ca­bly linked to the way in which soci­ety, the envi­ron­ment and busi­ness inter­act, and as […]

Different Flavors of Design Management

A look at the dif­fer­ent “fla­vors” of design man­age­ment and how the great scope of the dis­ci­pline affects how it is both per­ceived and taught.