Knowledge Sharing Network

Working Title Launch

Currently, Design Management is represented so inconsistently that there is both an opportunity and a need for Design Managers to define our field and chart a course for the profession. The development of a central network entity is the perfect way to allow Design Managers to share their knowledge, projects and experiences.

This forum of knowl­edge sourc­ing will serve prac­ti­tion­ers and the curi­ous alike, demon­strat­ing cred­i­bil­ity and relevance in the world of com­merce. The net­work and its mem­bers will dis­tin­guish Design Management as a viable and unique profession that pro­vides gen­uine success in its method­ol­ogy and praxis.

The Process

Working Title Brainstorm

The 720 Design, Inno­va­tion, Devel­op­ment and Mar­ket­ing Strate­gies classes at Savan­nah Col­lege of Art & Design was assigned to research inno­va­tion in print pub­lish­ing in order to develop a pub­li­ca­tion for Design Man­age­ment. As the project pro­gressed, the idea of knowledge-sharing became a key point of focus, and ulti­mately our deliv­er­ables developed around it.

Over the course of ten weeks, we explored and estab­lished para­me­ters to define our dis­ci­pline. We cre­ated a comprehensive plan to connect with key con­trib­u­tors in both in the aca­d­e­mic and pro­fes­sional worlds to enable strong con­tent generation. We devel­oped a leadership struc­ture that is empow­er­ing based on cycli­cal lev­els of engage­ment of our key part­ners and mem­bers. Our blog has launched, with new con­tent and users added every day. We have taken the first of many steps from a strong roll-out plan that accounts for the existing resources of our depart­ment and our peer group.

Working Title - Business Model Canvas

Website Launch Presentation

On March 14, 2011, we invited all students and faculty in our department to a launch party for our website. We wanted to introduce our blog to students and professors in hopes that it will grow as a knowledge-sharing platform in the Industrial Design department and beyond.

The following video that recaps the project was played during the website launch party:


 

We set up laptops along a central table to allow people to explore the website as they moved through the room learning about our project.

Working Title Design Website

Check out the site here: http://workingtitledesign.com/

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