Citi Trends Store Rebranding
Citi Trends is a value priced family apparel retailer with over 350 stores in 22 states. The company is headquartered in Savannah, GA. Using the currrent Citi Trends logo and colors, I created a new identity for in-store signage and print. One of the challeges of this project was to be edgy enough to appeal to the ethnic minority families that are the target sales demographic for the store while also appealing to the more conservative executives at the company headquarters. The graphics needed to include lifestyle imagery as well as capture a city feel. The graphics also needed to be relavant for up to three years. The gift cards have been produced, but the in-store concepts are not yet finalized.