Commonwealth Emergency Physicians Logo
Commonwealth Emergency Physicians is a moderate-sized community hospital located in northern Virginia. The company wanted to project a professional, modern image that also conveys excellence, timeliness, caring, and progressive thinking. When I asked the group if there were any logo designs in their field they really liked, I found out they favored the logos that expressed timeliness, such as a minuteman and an hourglass. These logos tended to be very traditional. I decided to push the concept of an hourglass to the next level and tie it more into medicine by forming an hourglass shape with a stethoscope. This form took on a very modern look and was able to project a double meaning.