Texting While Driving Infographics

Idea Visualization

The first phase of this research project involved collecting various statistics related to texting while driving. After recognizing patterns in the data, our team classified the information into semantically appropriate visual models that show relationships with multivariate data. These visual models were presented in a poster.

Design Solution

The second phase of the project was the exploration of design solutions for the problem of texting while driving. My teammate and I used theme and narrative to present our solution in a whiteboard sketch and pitch.

Storytelling

The third phase was presented in the form of a video with a live voice-over. We used the power of storytelling to compel the audience and promote our design solution of an interactive phone synching system for vehicle interiors.

We also created prototypes for keychains and a coffee sleeve with our data visualizations in order to diffuse information about the dangers of texting while driving. Our poster and coffee sleeve design are featured on SCAD’s website and in the catalog for the School of Design.